One can start automobile service station business in the urban or semi-urban city with also a stock of spare parts. Recently we have come to know that India is supposed to become 3rd largest auto manufacturer by 2020 and expected to reach 7 million vehicles milestone. Increasing sale of vehicles has created an opportunity for starting a profitable automobile service station business.
The most lucrative thing in this business is, you will not need to have a retail place in a high traffic destination with a higher price. One can set this type of business establishment home-based or in an area that is not too far from the central city area.
Automobile Service Stations Offer
There are various kinds of services that include automobile service station business.
- Car wash
- Mechanical jobs like engine, gear, accelerator, shock-absorber etc.
- Electrical job like horn, light etc
- Car air conditioner service
- Wheel balancing and alignment
- Several oil change serviceS like engine oil, gear oil, steering oil etc
- Car body repair service like painting and denting
- Battery service
- Car body polish service
Automobile Service Station Research & Plan
Do an extensive market research in your locality where you want to establish automobile service station. Do an extensive survey on service stations try to find out the gap of opportunity. Which service is missing there? You can focus your business on that specific service.
Create a detailed plan of your automobile service station business. What are the services you will be going to offer for your customers? What will be the equipment needed? What kind of manpower to have? How much area is required for the set up? Calculate the start-up budget with manpower cost and some stock of spare parts, oils etc.
You can start this business by offering some limited services and gradually as your business grows you can add on.
Equipment For Automobile Service Station
As per requirement search about the equipment and machinery, you will need to have. For car wash, you will need to have a hydraulic lift with pneumatic wash gun. For every specific service, you will need to have updated technology equipment to give your clients best service.
Obtain software for record keeping. This tailor made software will help you to track your customers properly. Also, you can give them a reminder when the time comes for next service of their vehicles.
Go for some storage of spare parts those are regularly needed. You can generate extra margin from there.
You can also keep some common auto accessories like seat covers, perfumes etc. You can decorate one of the corners by placing this and also you will gate extra revenue out of that.
Human Resources For Automobile Service Station
Two different types of manpower are required to start automobile service station business. Keep technically sound, skilled manpower for mechanical jobs. As per requirement check their experience and certificates. It is always advisable to keep an automobile engineer to overview the entire operations.
Hire some personnel for office work like job card preparation, billing, cash payment etc. You can also have a customer care executive who can interact with the customer post-service about their experience with the workshop. As this is a service industry, and customer satisfaction is only criteria, it will give you enormous value addition in your automobile service station business.
Promote Your Automobile Service Station
Start advertising your automobile service station business locally. Give some advertisement in the local newspaper, yellow pages and in auto magazines. You can circulate some flyers or leaflet also. Just keep the leaflets on the windshield wiper of the cars standing in a parking zone. Create a website. Explain the detail services you are offering and the advantages of your services there. You can add some special benefits like pick-up and delivery facility on your client’s doorstep.
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- Automobile: Chaudhary Kaleem